The startup Stray Boots just sent over a picture from Saturday, when it kicked off a campaign to let city students in on walking tours that it usually charges $5-20 to access on their phones.
The “game-based” company plans to give away more than a million tours to city students this year. (The company wants families to send in photos of their children wearing school-branded gear to claim their access codes.) On Saturday, more than 50 students from KIPP charter schools and their families explored areas of Manhattan that included Wall Street,Chinatown, Union Square,and Times Square. “
"During the summer, up to 84% of school children lose some knowledge, or even grade-level equivalency, known as the ‘Summer Slide,’” said Stray Boots co-founder Avi Millman. “By giving kids a fun way to get off the couch, stay active, and continue learning, Stray Boots hopes to have an impact combating this phenomenon.”